#50 CEO of Lumen: Hack Your Metabolism, Daniel Tal Mor, on Building a Business around Data-Driven Behavioral Changes

On today’s episode, I bring on Daniel Tal More, the Cofounder and CEO of LumenLumen is a fascinating, pocket-size device that measures metabolism in a single breath and provides personalized food, lifestyle, and health recommendations. Founded in 2014, the company got its start after raising over $1m on Indiegogo and then later another $7m from investorsOn this episode, we cover everything from the inception of Lumen, scaling a wellness brand, and how technology is redefining the fitness category of business and leadership

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